Minimal makeup. Maximum glow. The UK’s beauty scene is shifting, and all eyes are on Korean skincare. With "glass skin" becoming the ultimate flex, British shoppers are turning to K-beauty products like never before.
Sales of high-end skincare have jumped 13% this year. Hydration-focused serums, snail mucin-infused creams, and lightweight moisturizers are flying off shelves. Why? Achieving that poreless, dewy finish—once reserved for K-drama stars—is now within reach.
TikTok has fueled this obsession. Hashtags like #GlassSkin and #KBeauty have racked up billions of views, making brands like Cosrx and Laneige household names. Retailers such as Boots are expanding their K-beauty sections to meet this surging demand, while influencers break down 10-step routines with surgical precision.
It’s a ritual, not a quick fix. Double cleansing, essence toners, sheet masks, and fermented ingredients are just the beginning. It’s about layering lightweight formulas that boost moisture levels and brighten skin tone—no heavy foundation needed.
This isn’t just skincare. It’s an aesthetic. It’s about glowing from within, redefining beauty on your own terms. And with the rise of K-beauty in the UK, that glassy glow is here to stay.